Cave Parfumerie + Zoologist

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For this campaign for Cave Parfumerie, we approached the production with more of a short-film mindset than a traditional commercial. We follow the main character, Hugo, through everyday moments where he uses the fragrance.

This narrative approach helps us create a mood around the Cave brand and the perfume itself — especially since you can’t smell through a screen, we focused on capturing a feeling that communicates the scent.

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creative direction: Half Half Studios / Malte Prip & Sylvester Damgaard-Sørensen

video: Sylvester Damgaard-Sørensen

photo: Malte Prip

model: Hugo Lambæk

client: Cave Parfumerie