our work​ with innocence

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In our latest campaign with Innocence, we worked in two parts: one symbolizing the cold and empty, and the other representing warmth and a homely feel – even though we used the same elements in both.

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We did this to give the Innocence brand more depth in its visual expression and to add an artistic touch that captures the attention of the target audience. The photoshoot took place in the spring of 2024.

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creative direction: Half Half Studios

photographer: Malte Prip

models: Michelle Lobanova & Sofia Nguyen

client: Innocence